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Archive for the ‘Newsletters’ Category
Daly News May 2010 Volume 38
Friday, May 21st, 2010Posted in Newsletters | No Comments »
The Daly News March2010 Volume 37
Tuesday, March 2nd, 2010
WIN WITH CULTUREOn several occasions I have spoken and written about the importance of designing and implementing a “Winning Culture” at your respective business. The evidence continues to mount that “culture” can make all the difference between so-so performance and dramatic positive results in any market. One CEO/Owner recently said it best: “If we get the culture right, Jack, all the other things you speak to in Sales and Sales Management will be easier. If we don’t get the culture right, everything you speak to will be hard.” Wow, how right this is! When I think about culture, it’s creating an environment in our company, where the people who work there don’t get up and say “Oh, I gotta go to work today”, but rather “Hey, I get to go to work there!’ and actually recognize the positive differences of working in our company and look forward to going in. If we can create such an environment, we then would have a competitive, sustainable advantage. Unfortunately, few companies are spending the efforts needed here, and in a tightened economy, even less effort is being expended! John Kotter spent 10 years studying and comparing companies with a focus and effort on culture to those companies that didn’t and he discovered four significant take-away’s:
Pretty compelling data! Key to a winning culture are the systems and processes that reinforce communication, recognition and empowerment, amongst a number of other areas. Someone needs to “own” this effort and make it an ongoing lifeblood of the company. The fad of the quarter would arguably be worse than doing nothing at all. So, the first thing we must wrestle down is “who is responsible for this effort?” FUN-that seems to be a recurring theme amongst so many of the companies that are exhibiting a winning culture while delivering above average results in performance. Well known companies “getting it right” include Southwest Airlines, Zappos, Netflix and Virgin companies. When you think about these companies, FUN surely comes to mind. Beyond that, though, are eye-opening results! SW Air delivering 37 years of consecutive profits in an industry that is financially decimated (and the employees of SWA appear to enjoy what they are doing, as compared with so many of the other airlines). Check out the YouTube video for the rapper safety announcement and the book NUTS by Freiberg for ideas of how they do it.
More photos, more FUN, and another visit with client Jackson Healthcare The biggest challenge with regard to taking action in this critical culture area seems to me to be the difference between “urgent and important”. The things So, who has the ball in your company, and what is the culture game plan?
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The Daly News January 2010 Volume 36
Friday, January 1st, 2010
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The Daly News December 2009 Volume 35
Tuesday, December 1st, 2009
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The Daly News October 2009 Volume 34
Thursday, October 1st, 2009 The frustrating part of what I do as a speaker/teacher is relying on others to “take action”. Frustrating especially when you hear about the challenges of a tightened economy, and yet too many folks not taking the actions needed to WIN. Check these examples of others, and then ask yourself why you aren’t “making things happen”.I was seriously considering crashing your course today to share this but thought better to send you this note…Since Monday of this week, after attending your session with TEC, in fabulous North Dumfries, Ontario I just wanted to thank you again for such an inspirational learning experience and I hope you read this to your group today!! By the way, I got a hold of Jennifer yesterday and orderd Jack in the Box – can’t wait to get it! All the best, Jilaine-the-Selling-ManiacSo, Jilaine is seeing her business immediately improved and Arcus, formerly highlighted in our newsletter for their winning culture, customized money bags for all their folks and included this “rules card”. Love it- systems & processes What are you doing to stand out from the competition, create perception of value, deliver added-value, and enhance your relationship with your better clients. Here’s my Australian mate Mark Betts taking it all to another level. Hi Jack- Check this mate, attached, the ultimate in customer satisfaction in the Philippines Ironman. Wearing our major clients logo in the event gave my company so much coverage!!! Jolibee is big than Mc Donalds in the Philippines with 780 stores, we have been supplying then for 20 plus years!!!! Did this get the local amped up!!! All through the race I heard go Jollibee go!!!! What a Western guy wearing a Jollibee logo??? I received a lost of thanks from the directors of the company, and have taken the relationship to a new level, mission accomplished. Always looking at ways to get the edge, plan to give them framed photo set including finisher medal in recognition of the first Ironman in the Philippines…. Leaving the competition for dead mate!!!!! Learnt from the master bud!!!! Mark Betts Chief Executive Officer Food Spectrum Pty Ltd Presents SMART SELLING WITH JACK DALYStrategies to Dramatically Increase Sales TODAY! See Jack Daly Live in NYC The Graduate Center, CUNY TODAY!The New York Enterprise Report is excited to present Smart Selling with Jack Daly: Strategies to Dramatically Increase Sales Today. This interactive half day workshop will be filled with take-away value that provides field-proven, added-value strategies to increase profits and productivity in your business now. Most sales people understand sales skills but execute them poorly. Get ready to take Jack’s proven techniques and turn them into your own sales and management success stories. Attendees will learn how to apply Jack’s street-tested techniques and strategies that make the difference in any business, along with providing and reinforcing personal accountability to increase sales immediately in any business. Take the pulse of your business today and make the adjustments that will enhance your business tomorrow! Attendees will learn how to: o Increase revenue by enhancing your sales management Other topics that Jack will cover include:
o Goal setting and measurement
“This is a business built on personality. Personality and imaginative merchandising. You’re selling a candlelit dinner by poolside, not a piece of wax on a stick. You’re selling romance, not flatware.” Gordon Segal, Crate & Barrel 1985. “We have to accept what we all know to be elemental-that taking a defensive position can, at best, only limit losses. And we need gains.” Peter Drucker 1961. “When should a founder bring professional management into a new business? Immediately. When should the founder turn over control of that business to a professional manager? Never.” Phil Romano, Fuddruckers and Macaroni Grill 1991. THE NEW WAY TO IMPROVE Here’s a takeoff from an article in GOLF magazine September issue of the same name. Lot’s transferrable to our business and personal development.
Zappos, from separate articles in Fast Company and Fortune magazines:a habit
TAKING ACTION- Jack Daly Blog
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The Daly News August 2009 Volume 33
Saturday, August 1st, 2009
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The Daly News July2009 Volume 32
Wednesday, July 1st, 2009
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The Daly News June 2009 Volume 31
Monday, June 1st, 2009 HIGH PAYOFF ACTIVITIES – This month’s opening piece is a follow-up to last month’s piece on “Quit Griping”. More and more companies and sales people are complaining about a drop-off in their sales levels. Whether this is occurring at the CEO level, the Sales Manager level or the Sales person level, the dialogue sounds “scary similar”. Lots of chatter about how difficult things are and how hard people are working. Yet, little seeming to show for the efforts.Today’s economy demands that we work harder for business and sales. BUT, and this I believe is key, today’s economy demands that we work SMARTER as well. If your efforts have proven to show little return on investment, then it’s time to question whether you are making the correct investments. Are you calling on the right prospects/customers? Are you calling on them in the best way? What are you calling on them with? Whose agenda is the priority? Is the agenda yours or theirs? In answering the question “What’s in it for me?” are you the “me” or is the prospect the “me”? (clue-it should be the prospect. Make it about the prospect and the fruits will flow to you). All of this is called conducting your “selling” on high-payoff activities, with the priority on the client’s/prospect’s needs, not yours. Let’s go with a real-life example/story.
As many of you know, about 4 years ago I entered the world of triathlon racing (OUCH, that’s me after a serious bike crash last month where I broke my clavicle amongst lots of body bruises, and a smashed bike as well).
The bike shop I rely on is Edge Cyclesports in Laguna Woods, CA (ask for Hank at 800-698-3343 if you ever need advice or service). I came to Hank and the team clueless as to what I needed and how it all worked. The Edge team took the time and care to educate me and never did I feel they were trying to “sell” me. Note, I had been to a number of bike shops prior to my going to Edge, but felt more like a “number” and someone they were just trying to “sell” something to (what something? Heck, anything, they just needed to sell!) What the Edge team seemed to be was in the education business, trying to help people better understand the biking world and the triathlon sport overall. So here I am a neophyte, the proverbial lamb ready for slaughter. Instead of channeling me toward that visually spectacular tri racing bike, they instead recommended an entry level road bike that would get the job done and I could see if the sport was one for me (and, with 2 bike crashes in the past 7 months, I’m beginning to wonder!). Well, that deal went down at a price 70% LESS than I was prepared to pay. Happy Customer! Next, I do some riding, enter a few races, and a year later, I am hooked on the sport and am ready for a bike upgrade. Let’s see, where should I go? Do you really think there is a question? No haggling, just suit me up with that fine looking state-of-the-art racing bike! Out I go into the triathlon race world, getting better all the time. From time to time, I stop by the Edge shop, picking up accessories (hey, the bigger, impersonal bike shops have the accessories for less money, but I don’t give it a thought). Now, I’m really looking to improve my race performance times, and several competitors are touting the merits of racing wheels (best of class are the Zipps, at an attention getting $2,500 for a set of two wheels!) Just makes sense and go get them at the Edge from owner Hank. In speaking with Hank, he asks me a ton of questions about my riding times and capabilities and his recommendation is at the performance/speed levels I turn in, the wheels will not give me much benefit. (Folks, here I am, ready to fork over $2,500 and the “sales person/owner” is telling me to keep my money as it’s not my best investment). How’s that for creating trust? Selling is the transfer of trust. People do business with people they trust. What are you doing to create trust with your prospects and customers? I had a couple races and lost my computer tracking device for speed and cadence, so in I went to Hank and asked for his recommendation. Without hesitation, Hank said the best solution, AND where I would reap a big improvement in my cycling performance would be something called the Powertap (which measures power expended amongst a number of things). I said “let’s do it”, never even considering to ask “How much?” So, I pick up the bike with the new Powertap, which requires a special new bike wheel, and comes in at about $1,200. Imagine, you can buy a computer for your bike for $30 and here I am here, with no questions asked. How’s that for “selling”? Disappointing to me, I’ve crashed and smashed that fine racing machine twice in 7 months, and the Edge team has repaired it on both occasions, ringing up more $thousands in sales. My most recent trip to the Edge, I wanted Hank to look at the fit of the bike but had conflicts all over getting in the shop. So, Hank said come in 2 hours before the store opened, he met me there, made a ton of adjustments to my bike, my shoes, and instructions on the Powertap. When I asked Hank what I owed him, he said “just go out and enjoy the sport, he was glad to see me back at it.” Is this service? Or, is this selling? You decide. All of this prompted me to ask Hank how the Edge was faring in this “down” economy. Wanna guess his response? In this economy, dealing in a business that is totally discretionary, operating at price points generally higher than the competition, his business is thriving. What Hank and the Edge has built is not a bike sales and repair business. Edge has built a Customer Loyalty and referral business. No need for advertising. No need for special sales, coupons and discounts. Just plain old caring about your customers, helping them in the best ways possible, and letting the rest take care of itself. Go back and re-read the story. Can you identify the “High Payoff” activities? Quit doing what hasn’t been working for you and doing more of that. Quit doing what most of your competitors are doing and trying to match that. Quit challenging your competitors to see who can sell at the lowest price. Quit trying to sell people things, and start helping them with their needs, opportunities and problems. That’s the key to succeeding in any economic environment. Ps. Four years ago I didn’t know Hank and the Edge team. Then, they became my bike store. Today, they are my friends, and like so many other of their loyal fans, I recommend them to as many folks that I can. Go reap those rewards and get your priorities of “selling” correct. TAKING ACTION As a catalyst to encouraging others to “take action”, we feature what others are doing and experiencing with their initiatives following our training sessions. Hopefully these will prompt each of us to take action!
EMAIL #1 Just wanted to send you a brief email update of what happen since attending your class in 2008. We had the largest percentage increase of sales throughout the entire company which comprises of over twenty-five regions, also saw three of my direct reports get promoted to manager and now are running there own areas. My sales team received various awards and recognition at our annual Pro Dinner and last I was name Coach of the Year at our recent company Quarterly meetings in front of all my peers. Thanks for remembering the braces and I will be at one of your upcoming classes.All The Best” Nathaniel D. Ford Assistant Vice President PFP Services EMAIL #2 Hey Jack. Thanks for the gift basket idea. Carl, thanks for taking the bull by the horns and getting it done. BTW-I have had other employees come into my office in “awe” of the basket. Brock Commercial Kitchen Brock, I just wanted to say thank you for my gift basket. In all the years I have worked I have never received anything like that showing such appreciation in welcoming an employee to their company.It was such a nice thing to do and I could not feel any more welcome. I hope to give you many more years of hard work, dedication and service. Thank you Monica EMAIL #3 Good Morning! As you know, each year we select a theme to focus on for the year which brings our mission and values to life in our work every day. On this special day, I am pleased to introduce our theme for 2009, “Above & Beyond!” I believe this theme not only describes who we are and a company today but it also provides a guiding principle for making everyday decisions and taking action in the future. We want MAXONS to be the company that goes Above & Beyond every day, not just in exceptional circumstances. This theme is not only in keeping with our culture, mission and values but it is also a great way for us to continue to distinguish ourselves as the respected service organization in the market in the future. As we’ve discussed in the past it’s often the simple things, the little gestures of going out of your way th show that you care about other people, not a transaction, that leaves a lasting, positive impression, We’ve all experienced the positive feeling of receiving kudos for doing something special for others and know that doing so usually inherently rewarding. Simply put, helping others is what we do here at MAXONS. Our goal is to have everyone in the company make a conscience, conserted effort to go Above & Beyond in 2009 to help advance MAXONS’ mission: “To make the world a better place-one relationship, one project at a time.” We also want to be able to use some of our Above & Beyond moments in marketing initiatives. Our most important competitive advantage is each of you! When you guys shine, so does MAXONS, so we want to be able to brag about all of you in the industry! By going Above & Beyond you will not only set MAXONS apart, you will set yourself apart! I know that with the recent spike in business and its attendant challenges, many members of our staff have been going Above and Beyond which Kelley has begun collecting and will share with you shortly so…we’re already on our way towards our goal for 2009! I look forward to all of us working together to bring this theme to life in the year ahead. Thank you & make it a great day! Damon President/CEO MAXONS Here’s the schedule of cities I will be conducting programs in over the next 3 months (some for clients, others are open seat workshops). I may have flexibility in my scheduling for lunch, dinner or more should someone have an interest. If you see I’m headed to your part of the world, feel free to email jennifer@jackdaly.net with your interest and Jen will do her best to accommodate any requests. June- Winnipeg, Cleveland, New York, Philly, Los Angeles
July-Los Angeles, Toronto, Australia August-Australia, Chicago, Kansas City, Tampa September- Tampa, Pennsylvania, D.C., Toronto UPCOMING SYDNEY & AUCKLAND WORKSHOPSAUGUST 2009 Winning Sales Strategies and Sales Management Workshop-Driving Sales – Boosting Profits Ellerslie Events Centre, Greenlane East, Auckland If your sales are at a level you are happy
with, SKIP this section. If your sales team is having great success in this market of unprecedented challenges, skip this section. If your sales team is comprised of top 10% performers of your industry, skip this section. If your business is growing market share and beating your competition regularly, skip this section. If you believe the answer to a reduced level of sales and revenues is to “shrink to success’ and “just cut more expenses”, skip this section. This section is about being proactive, recognizing that this market demands enhanced selling capabilities, and taking the training steps needed to be a winner. This section is about investing in yourself and your business to get better, so your results reflect the same-getting better. If pro sports players demand better results, they resort to more training and practice. Why would business professionals believe their world is any different? Here are our scheduled Sales Workshops and Sales/Sales Management Summits where you can register as few as one to get your skill set sharpened by Jack Daly: 2009 US & Canada
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The Daly News April/May 2009 Volume 31
Wednesday, April 1st, 2009
QUIT GRIPING AND PROACTIVELY TAKE ACTION!
The press continues to pummel us with negativity, and too many are joining in the lamenting and becoming victims to the “tightened economy”. Yet, others are proactively taking advantage of these times to garner market share (even if it’s a smaller pie), and solidify their relationships by helping their clients and customers traverse the rocky seas. Taking a cue from Jeff, my copter friend, I decided to put together two checklists- one for Sales Managers and one for Sales Professionals – that are the proactive activities that need to be done to (forget survive) THRIVE in the marketplace, in good times and bad. So, quit the griping and TAKE ACTION! SALES MANAGEMENT CHECKLIST
SALES PROFESSIONALS CHECKLIST
· Bottom line is in any market, the key is proactivity and having your head in a positive place. If we wake up each morning deflated and defeated, don’t expect the day to get any better. Fret less about the results and stay focused on consistently doing the right activities, and the business will come. The question to be asked is who is ensuring that these checklists get done? Don’t expect people to be cheering about doing all of this, and having people “in their stuff”. Very few players on sports teams “enjoy” the coaches “in their stuff” during practices, yet all celebrate the victories. It’s time we went about posting some victories! TAKING ACTION- As a catalyst to encouraging others to “take action”, we feature what others are doing and experiencing with their initiatives following our training sessions. Hopefully these will prompt each of us to take action! “I am VP at an SAP consulting firm. I used a couple “Jack tips” while launching a new practice and growing revenues from 0 to $5 million in three months in a down market. We are now at over $30 million and growing.” Regards, James. So, gang, take another look at those checklists above and get busy! “I used your suggested interview question for sales hires and it’s the best question I have in my tool box. Thanks for your insight into that.” Anoop The question? “Tell me about your first sales experience or job, and it needs to be before anything listed in your resume. What was it, how did it make you feel, successes and failures with it?” The key in any markets, easy or difficult, is to have the right people in the seats. This only gets more visible in a tight economy!
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The Daly News January/February 2009 Volume 30
Thursday, January 1st, 2009
WANT TO CHANGE YOUR RESULTS?
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